Haribo Supermix 160g Sharing Bags, Case of 12

Haribo Supermix sits between two of the brand's biggest audiences: fans of classic fruit gum shapes and fans of liquorice sweets. Rather than making shoppers choose, Supermix combines both in a single 160g bag, supplied wholesale as a case of 12. It's a useful middle-ground product for retailers who stock Starmix for the fruit crowd and a liquorice line for the other, but want a single bag that appeals to both.

For smaller stores with limited shelf space, that dual appeal is particularly valuable — Supermix can do the job of two separate lines, freeing up facings for other range additions while still covering both flavour preferences. It's a practical way to broaden a confectionery offer without adding extra SKUs to manage.

The bag's mixed content also suits shoppers who are undecided or buying for a group, since there's something for both fruit-gum and liquorice preferences in every pack. That makes it a sensible pick-and-mix alternative for stores that don't run a loose pick-and-mix counter but still want to offer variety in a single sealed bag.

Because Supermix uses the same 160g format as Starmix and several other core lines, it fits directly into an existing Haribo bay without needing new shelf allocation, making it an easy line to trial alongside better-known assortments.

Liquorice-inclusive mixes like Supermix tend to have a slightly more loyal, repeat-purchase customer base than pure fruit mixes, since shoppers who enjoy liquorice often specifically seek out bags that include it rather than settling for a fruit-only alternative. That can translate into steadier, more predictable demand once the line is established on shelf.

Retailers building out a fuller Haribo range alongside Starmix and Tangfastics will find Supermix a sensible next addition, giving the confectionery bay more genuine variety without introducing an entirely separate liquorice-only line that may see slower turnover on its own.