Haribo Squashies Fizzy Cola 140g Bags, Case of 10

The Squashies range was built around one clear idea: take a flavour shoppers already know and give it a distinctly softer, squashier texture. Fizzy Cola applies that idea to Haribo's most recognisable flavour, resulting in a tangy, fizzy cola sweet with a noticeably softer bite than the classic Cola Bottles line. It's supplied wholesale as a case of 10 x 140g bags.

For retailers, Squashies Fizzy Cola works best as a complementary addition rather than a replacement for Cola Bottles — the two appeal to genuinely different textural preferences, and stocking both allows a store to cover shoppers on either side of that preference without losing the harder-bite audience.

The fizzy sour-sugar element also gives Fizzy Cola a slightly different flavour experience to the standard Cola Bottles, adding a tangy edge that can appeal to shoppers who enjoy Tangfastics but want a softer texture than that range's firmer gums.

Because the Squashies range has built a genuine following since launch, it's often worth giving it its own small block on shelf rather than folding it into the general Haribo bay, helping shoppers who specifically seek out the softer texture find it quickly.

The 140g bag size and case of 10 differ slightly from the 160g/case of 12 format used across much of the core range, so it's worth checking shelf spacing when first introducing Squashies alongside classic lines, though the smaller case size also means a lower minimum order value for retailers wanting to trial it.

Overall, Fizzy Cola is a sensible pick for retailers wanting to capture the growing softer-sweet trend without stepping away from a flavour shoppers already trust.