Haribo Squashies Strawbs 140g Bags, Case of 10

Squashies Strawbs takes the familiar strawberry flavour shoppers know from Giant Strawbs and reworks it in the Squashies range's signature soft, squashy texture. Supplied wholesale as a case of 10 x 140g bags, it's designed to sit alongside Squashies Fizzy Cola as a second flavour option within the same sub-range.

For shoppers who've already tried and enjoyed the Squashies texture via Fizzy Cola, Strawbs offers an easy second purchase without needing to try a completely different product line — it's the same soft bite, just in a different, equally familiar flavour.

The strawberry flavour also broadens the appeal of the Squashies range beyond cola-preferring shoppers, picking up fruit-flavour fans who might otherwise stick to Giant Strawbs or Fruitilicious but are curious about the softer texture trend.

Because it shares the 140g bag size and case of 10 with Fizzy Cola, Strawbs is straightforward to stock as a pair, giving the Squashies sub-range two facings rather than one and making it feel like a fuller offer on shelf rather than a single trial line.

As with the wider Squashies range, this is generally a complementary addition to a confectionery bay rather than a first-choice line for retailers with very limited space — it works best where Giant Strawbs, Cola Bottles or other core lines are already established and there's room to add a softer-texture alternative.

For retailers who've seen good traction from Squashies Fizzy Cola, adding Strawbs alongside it is a low-risk way to round out the sub-range and capture more of the softer-sweet trend.