Lucozade Energy Orange 380ml Bottles, Case of 24

Lucozade Energy Orange is one of the most established flavour variants in the Lucozade range, pairing the brand's trusted energy formula with a bright, citrus orange taste. It's supplied as a wholesale case of 24 x 380ml bottles.

Orange has long been a favourite alongside the Original bottle, and its broad recognition across UK grocery and convenience retail makes it one of the lower-risk flavour additions a retailer can make to an existing Lucozade offering.

Because Orange has been part of the Lucozade Energy line-up for so long, it doesn't carry the uncertainty of a newer flavour launch — its sales patterns are well understood, and it consistently performs as a genuine second-choice pick alongside Original rather than a niche variant that only appeals to a small slice of customers.

Retailers already stocking Lucozade Original will find Orange requires no new customer education or in-store promotion — it's simply recognised as part of the same trusted range, making it one of the easiest possible ways to add a second flavour facing to an existing Lucozade listing.

Orange also tends to be a sensible second listing for retailers who currently stock only Lucozade Original and are looking to add range depth cautiously — its established, well-understood demand pattern means it's unlikely to sit unsold in the way a completely unfamiliar new flavour might.

Orange tends to appeal to the same broad, multi-generational Lucozade customer base as Original, simply giving that existing audience a flavour choice — it rarely draws in an entirely new type of shopper, but it does measurably increase basket size among customers who already trust the brand.

Orange is generally safe to order in a fixed proportion relative to Original once both are established — most retailers find this ratio holds fairly steady over time, meaning it rarely needs the kind of active, ongoing review that some of the more trend-driven or seasonal lines in this range require.

Orange performs best placed directly beside Lucozade Original rather than separated elsewhere on the fixture — grouping the two reinforces that they're part of the same trusted range, and makes it easy for a shopper already reaching for Original to notice and consider the flavour alternative on the same visit.

Lucozade Energy Orange is available through AD Rangoli in the same 380ml, case-of-24 bottle format as Original, making it a simple addition to an existing Lucozade order without any change to delivery frequency or minimum order quantities.